Marketing in College Admissions [microform] : A Broadening of Perspectives
- Bib ID:
- 5388988
- Format:
- Book and Microform
- Author:
- College Entrance Examination Board, New York, NY
- Description:
-
- [Washington, D.C.] : Distributed by ERIC Clearinghouse, 1980
- 179 p.
- Summary:
-
Issues addressed at the conference are outlined in two introductory essays. It is suggested that marketing problems of colleges are not essentially admissions problems, but problems that involve both faculty and administrators. The marketing challenge for higher education is to define the quality and integrity of a college's educational services and then to represent these services accurately. The conference papers include the following: Undergraduate Admissions, Past and Future (Laurence Veysey); Uses, Abuses, and Misuses of Marketing in Higher Education (Christopher H. Lovelock and Michael L. Rothschild); The Current Marketing Environment in Higher Education (William Ihlanfeldt); Marketing Perspectives and Institutional Admissions Office Pressures for Meeting Enrollments (John C. Hoy); Marketing Perspectives: Student and National Interests (Stephen K. Bailey); Marketing, the Public Interest, and the Production of Social Benefits in Higher Education (Douglas M. Windham); Marketing and the Future of Institutions (Barbara S. Uehling); and Marketing Higher Education: A Reappraisal (Larry L. Litten). A list of conference participants is appended. (MSE)
- Notes:
-
- Availability: College Board Publications Orders, Box 2815, Princeton, NJ 08541 ($9.95).
- Sponsoring Agency: American Association of Collegiate Registrars and Admissions Officers, Washington, DC.
- Sponsoring Agency: National Association of College Admissions Counselors, Washington, DC.
- ERIC Note: Papers presented at a colloquium on marketing, student admissions and the public interest (Racine, WI, November 7-9, 1979).
- May also be available online. Address as at 14/8/18: https://eric.ed.gov/
- Reproduction:
- Microfiche. [Washington D.C.]: ERIC Clearinghouse microfiches : positive.
- Subject:
- Other authors/contributors:
- College Entrance Examination Board, New York, NY
- Available From:
- ERIC
- Copyright:
-
In Copyright
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- Reason for copyright status:
- Until 2050 [Created/Published Date + 70 Years]
Copyright status was determined using the following information:
- Material type:
- Literary Dramatic Musical
- Published status:
- Published
- Publication date:
- 1980
Copyright status may not be correct if data in the record is incomplete or inaccurate. Other access conditions may also apply. For more information please see: Copyright in library collections.
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