Qiang xiao xing xiao : jian gou xing xiao de shi yong ce lüe = Marketing champions : practical strategies for improving marketing's power, influence, and business impact / Luoyi Yang (Roy A. Young), Ailun Weisi (Allen M. Weiss), Dawei Shiduhua (David W. Stewart) zhu ; Huang Beiling yi
强效行销 : 建購行銷的實用策略 = Marketing champions : practical strategies for improving marketing's power, influence, and business impact / 羅伊·楊(Roy A. Young), 艾論·魏斯(Allen M. Weiss), 大衛·史都華(David W. Stewart)著 ; 黄貝玲譯

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