Mass Communication [microform] : Abstracts of Doctoral Dissertations Published in "Dissertation Abstracts International," July through December 1983 (Vol. 44 Nos. 1 through 6)
- Bib ID:
- 5434187
- Format:
- Book and Microform
- Author:
- ERIC Clearinghouse on Reading and Communication Skills, Urbana, IL
- Online Version:
- https://eric.ed.gov/?id=ED238074
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- Description:
-
- [Washington, D.C.] : Distributed by ERIC Clearinghouse, 1983
- 14 p.
- Summary:
-
This collection of abstracts is part of a continuing series providing information on recent doctoral dissertations. The 27 titles deal with a variety of topics, including the following: (1) children's understanding of television advertising; (2) the occupational role portrayed of women in magazine advertisements; (3) the relationship between television exposure and physical activity among sixth grade children; (4) using questions to facilitate learning in children's educational television; (5) television camera movement as a source of perceptual information; (6) cable television programing; (7) determinants of advertising content; (8) the implications of cognitive learning theory for learning from television news; (9) language, media, and world view; (10) the rise and development of commercial audience research and measurement in American broadcasting; (11) small market radio broadcasting; (12) the role of content and scheduling in patterns of program audience duplication; (13) qualitative and quantitative televiewing patterns of high and low achieving public school students; (14) the New Information and Communication Order; (15) television for cultural affirmation; (16) the rating industry; (17) the effects of positive, negative, and mixed message themes in a religious media campaign; and (18) the impact of embeds in advertisements on consumer recall. (MM)
- Notes:
-
- ERIC Note: Pages may be marginally legible.
- Educational level discussed: Elementary Secondary Education.
- Researchers.
- May also be available online. Address as at 14/8/18: https://eric.ed.gov/
- Reproduction:
- Microfiche. [Washington D.C.]: ERIC Clearinghouse microfiches : positive.
- Subject:
-
- Annotated Bibliographies
- Cable Television
- Child Development
- Cognitive Processes
- Commercial Television
- Doctoral Dissertations
- Elementary Secondary Education
- Females
- Mass Media
- Mass Media Effects
- Media Research
- Periodicals
- Production Techniques
- Programing (Broadcast)
- Public Television
- Radio
- Religious Organizations
- Telecommunications
- Television Commercials
- Television Viewing
- Other authors/contributors:
- ERIC Clearinghouse on Urban Education
- Available From:
- ERIC
- Copyright:
-
In Copyright
You may copy under some circumstances, for example you may copy a portion for research or study. Order a copy through Copies Direct to the extent allowed under fair dealing. Contact us for further information about copying.
- Reason for copyright status:
- Until 2053 [Created/Published Date + 70 Years]
Copyright status was determined using the following information:
- Material type:
- Literary Dramatic Musical
- Published status:
- Published
- Publication date:
- 1983
Copyright status may not be correct if data in the record is incomplete or inaccurate. Other access conditions may also apply. For more information please see: Copyright in library collections.
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