Academic Advising and the Nontraditional Student [microform] : Collecting Planning, Management, and Marketing Information from Student Intake Forms / Edward J. Roke and Others

The use of the Advising Intake Form with nontraditional students at University of Maryland's University College is discussed. The form is completed by students for each advising appointment. The following types of data on students are collected: demographic information, educational history, current career field, personal and educational objectives, history of advising at University College, and reasons for seeing an advisor. One function of the form is to promote needs assessment of students' course/program interests. Inservice training of advisors is based on the kinds of advice students seek, as revealed by the form. This approach also provides a measure of advisor workload, as well as an indication of the percentage of advising services provided to University College and non-University College students. Further, the form provides marketing information that can be used in planning effective programs and services. The intake form is the only source of information on nonstudents (advisees who have not matriculated at University College). Since one question on the form asks where advisees heard about University College, the answers have implications for advertising campaigns. (SW)