Media Reliance, Television News and Viewer Selectivity [microform] / Daniel G. McDonald and Stephen D. Reese
- Bib ID:
- 5454947
- Format:
- Book and Microform
- Author:
- McDonald, Daniel G
- Online Version:
- https://eric.ed.gov/?id=ED258276
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- Description:
-
- [Washington, D.C.] : Distributed by ERIC Clearinghouse, 1985
- 23 p.
- Summary:
-
A study was conducted to explore whether Fishman and Roslow's concept of adjacent listening could be adapted to studying television viewing behavior and used as an indicator of audience interest and information-seeking behavior. A second hypothesis was that different types of news programs might be preferred by groups reporting primary reliance on either newspapers or television. A survey on public opinion and mass media use was conducted in the fall of 1982 by the Mass Communication Research Center at the University of Wisconsin-Madison. A sample of these survey respondents was recontacted and asked to maintain television viewing diaries. Response rate for the diary study was 52%, yielding 114 usable diaries. The 114 respondents consisted of 58 who ranked newspapers as their primary source of news and current events information and 39 who ranked television as their primary source. The remainder were split between radio, magazines, and interpersonal sources. Results showed that the group primarily reliant on newspapers tended to be older and better educated, have fewer television sets, watch less television, and watch news programs selectively rather than as a result of lead-out or inertia. (DF)
- Notes:
-
- ERIC Note: Paper presented at the Annual Meeting of the Association for Education in Journalism and Mass Communication (68th, Memphis, TN, August 3-6, 1985).
- May also be available online. Address as at 14/8/18: https://eric.ed.gov/
- Reproduction:
- Microfiche. [Washington D.C.]: ERIC Clearinghouse microfiches : positive.
- Subject:
- Other authors/contributors:
- Reese, Stephen D, author
- Available From:
- ERIC
- Copyright:
-
In Copyright
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Copyright status was determined using the following information:
- Material type:
- Literary Dramatic Musical
- Published status:
- Published
- Publication date:
- 1985
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