JTPA Recruitment Made (Much) Easier. Employment and Training Issues [microform] / Jodie Sue Kelly
- Bib ID:
- 5479189
- Format:
- Book and Microform
- Author:
- Kelly, Jodie Sue
- Online Version:
- https://eric.ed.gov/?id=ED282040
Broken link? let us search Trove , the Wayback Machine , or Google for you.
- Description:
-
- [Washington, D.C.] : Distributed by ERIC Clearinghouse, 1987
- 57 p.
- Summary:
-
Intended for Job Training Partnership Act (JTPA) administrators and service deliverers, this publication provides those programs that are experiencing recruitment difficulties with new and innovative approaches to attracting eligible clients into their programs. It begins by listing the 10 most common recruitment marketing errors. Marketing is defined, and a marketing strategy for recruitment is proposed. Segmenting of the consumer market and zeroing in on the target market are then discussed. Market research is proposed as a method to learn more about potential customers. A two-step approach is suggested: review of social science research and assessment of specific needs. Recruitment shortfalls are then considered as a mismatch between the needs and attitudes of applicants and program services provided. Other topics include keeping down the cost to the client and distribution issues. After a general discussion of promotion, four specific types are addressed. Successful recruitment ideas and techniques used by JTPA programs across the country are provided for selling one-on-one, advertising, publicity/public relations, and sales promotions. A conclusion summarizes the recommendations made throughout the publication. (YLB)
- Notes:
-
- Sponsoring Agency: Department of Labor, Washington, DC.
- Contract Number: 99-5-1272-003-02.
- May also be available online. Address as at 14/8/18: https://eric.ed.gov/
- Reproduction:
- Microfiche. [Washington D.C.]: ERIC Clearinghouse microfiches : positive.
- Subject:
- Other authors/contributors:
- National Association of Counties, Washington, DC
- Available From:
- ERIC
- Copyright:
-
In Copyright
You may copy under some circumstances, for example you may copy a portion for research or study. Order a copy through Copies Direct to the extent allowed under fair dealing. Contact us for further information about copying.
Copyright status was determined using the following information:
- Material type:
- Literary Dramatic Musical
- Published status:
- Published
- Publication date:
- 1987
Copyright status may not be correct if data in the record is incomplete or inaccurate. Other access conditions may also apply. For more information please see: Copyright in library collections.
Request this item
Request this item to view in the Library’s reading room.
Feedback
Similar items
- Job analysis for improved job-related employee development : a guide for State and local governments
- Job Corps Center Closings and Slot Reductions. Hearing before the Subcommittee on Employment Opportunities of the Committee on Education and Labor, House of Representatives, Ninety-ninth Congress, Second Session [microform]
- Training needs analysis / Geoff Hayton ... [et al.] ; edited by Maurice Hayes, Geoff Hayton
- Low Income Youth, Unemployment, Vocational Training and the Job Corps [microform] / Francis P. Purcell
- Some Questions to Consider in Contract Training Programs Conducted under JTPA [microform] / Doris Yancey