Small Business Marketing [microform] : A Workbook for Small Businesses in Oregon / Chris Pryor
- Bib ID:
- 5486406
- Format:
- Book and Microform
- Author:
- Pryor, Chris
- Description:
-
- [Washington, D.C.] : Distributed by ERIC Clearinghouse, 1987
- 64 p.
- Summary:
-
This workbook was prepared for those interested in starting their own business, as well as business owners with many years experience who have never developed an organized promotional program. Introductory sections explain how to use the workbook and stress the need for promotion. The next sections outline the steps and ask users to respond to questions related to the following aspects of marketing: (1) review of current marketing activities; (2) marketing research; (3) advertising; (4) establishing promotional priorities; (5) matching objectives to the product lifecycle; (6) the progression of advertising; (7) market positioning; (8) advertising media and their advantages and disadvantages; (9) using media in an advertising campaign; (10) developing a fact sheet for use in advertising; (11) developing an effective advertising message; (12) isolating the important elements for advertising copy; (13) developing a strategy worksheet; (14) planning for public relations; (15) monitoring public relations opportunities; (16) using three common public relations tools; (17) developing an action plan for sales; (18) preparing printed sales materials; (19) developing an action plan for passive sales; (20) promotional incentives; (21) budgeting; (22) working with consultants and agencies; and (23) setting up a timetable. A list of resources to use in promotional planning is included. (UCM)
- Notes:
-
- Availability: Oregon Small Business Development Center Network, 1059 Willamette St., Eugene, OR 97401 ($10.00, plus $1.00 postage and handling per book).
- Sponsoring Agency: Small Business Administration, Portland, OR.
- Sponsoring Agency: Oregon State Dept. of Education, Salem.
- ERIC Note: For other workbooks in this series, see JC 880 026-031.
- May also be available online. Address as at 14/8/18: https://eric.ed.gov/
- Reproduction:
- Microfiche. [Washington D.C.]: ERIC Clearinghouse microfiches : positive.
- Subject:
- Genre/Form:
- Guides, Non-Classroom
- Other authors/contributors:
- Oregon Small Business Development Center Network, Eugene
- Available From:
- ERIC
- Copyright:
-
In Copyright
You may copy under some circumstances, for example you may copy a portion for research or study. Order a copy through Copies Direct to the extent allowed under fair dealing. Contact us for further information about copying.
Copyright status was determined using the following information:
- Material type:
- Literary, dramatic or musical work
- Published status:
- Published
- Publication date:
- 1987
Copyright status may not be correct if data in the record is incomplete or inaccurate. Other access conditions may also apply. For more information please see: Copyright in library collections.
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