An Adult Literacy Public Awareness and Marketing Campaign, "New York [microform] : You Can Read." Capsule Report
- Bib ID:
- 5503452
- Format:
- Book and Microform
- Author:
- New York State Education Dept., Albany. Office of Occupational and Continuing Education
- Description:
-
- [Washington, D.C.] : Distributed by ERIC Clearinghouse, 1988
- 23 p.
- Summary:
-
New York--You Can Read, the state's adult literacy project, was developed to accomplish the following: (1) produce a focused adult literacy public awareness campaign in coordination with national and statewide literacy efforts; (2) increase the public's knowledge of adult illiteracy; (3) improve the promotion and marketing capabilities of local adult literacy providers; and (4) evaluate marketing techniques for recruiting hard-to-reach adults needing literacy services. The first phase of the campaign consisted of activities designed to increase public awareness of the problem of adult illiteracy and the state's literacy initiative. The second phase involved activities designed to increase the campaign's impact at the local level. Phase 3, the project's local development, monitoring, and technical assistance phase, included such activities as telethons, readathons, newspaper articles and ads, and television and radio public service announcements. The fourth phase (at the end of the project's first year) consisted of regional celebrations of literacy. During the second project year, efforts continue to raise public awareness of the problem of adult illiteracy, recruit and enroll students in need of literacy services, and encourage business and industry to support literacy programs for their workers. (MN)
- Notes:
-
- ERIC Note: Document contains colored print.
- May also be available online. Address as at 14/8/18: https://eric.ed.gov/
- Reproduction:
- Microfiche. [Washington D.C.]: ERIC Clearinghouse microfiches : positive.
- Subject:
- Other authors/contributors:
- New York State Education Dept., Albany. Office of Occupational and Continuing Education
- Available From:
- ERIC
- Copyright:
-
In Copyright
You may copy under some circumstances, for example you may copy a portion for research or study. Order a copy through Copies Direct to the extent allowed under fair dealing. Contact us for further information about copying.
- Reason for copyright status:
- Until 2058 [Created/Published Date + 70 Years]
Copyright status was determined using the following information:
- Material type:
- Literary Dramatic Musical
- Published status:
- Published
- Publication date:
- 1988
Copyright status may not be correct if data in the record is incomplete or inaccurate. Other access conditions may also apply. For more information please see: Copyright in library collections.
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