Making Health Communication Programs Work. A Planner's Guide [microform] / Elaine Bratic Arkin
- Bib ID:
- 5526648
- Format:
- Book and Microform
- Author:
- Arkin, Elaine Bratic
- Online Version:
- https://eric.ed.gov/?id=ED327898
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- Description:
-
- [Washington, D.C.] : Distributed by ERIC Clearinghouse, 1989
- 120 p.
- Summary:
-
This manual, designed to assist professionals in health and health-related agencies, offers guidance for planning a health communication program about cancer based on social marketing and other principles as well as the experiences of National Cancer Institute staff and other practitioners. The six chapters are arranged by sequentially ordered stages of program development: (1) Planning and Strategy Selection; (2) Selecting Channels and Materials; (3) Developing Materials and Pretesting; (4) Implementing Your Program; (5) Assessing Effectiveness; and (6) Feedback to Refine Program. Each chapter contains selected readings for more complete information about specific subjects as well as materials (checklists and planning questions) for duplication and use. The appendixes include a glossary and other sources of planning and health-related information including sample forms and questionnaires. (KEH)
- Notes:
-
- Availability: Rose Mary Romano, Office of Cancer Communications, National Cancer Institute, Building 31, Room 4B43, Bethesda, MD 20892.
- May also be available online. Address as at 14/8/18: https://eric.ed.gov/
- Reproduction:
- Microfiche. [Washington D.C.]: ERIC Clearinghouse microfiches : positive.
- Subject:
- Other authors/contributors:
- National Cancer Inst. (NIH), Bethesda, MD
- Available From:
- ERIC
- Copyright:
-
In Copyright
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Copyright status was determined using the following information:
- Material type:
- Literary Dramatic Musical
- Published status:
- Published
- Publication date:
- 2011
Copyright status may not be correct if data in the record is incomplete or inaccurate. Other access conditions may also apply. For more information please see: Copyright in library collections.
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