Fund Raising Education [microform] : An Analysis of Public Relations Textbooks / Cathy Morton
- Bib ID:
- 5550128
- Format:
- Book and Microform
- Author:
- Morton, Cathy
- Online Version:
- https://eric.ed.gov/?id=ED349601
Broken link? let us search Trove , the Wayback Machine , or Google for you.
- Description:
-
- [Washington, D.C.] : Distributed by ERIC Clearinghouse, 1992
- 21 p.
- Summary:
-
A study examined public relations education textbooks used in undergraduate courses to determine the extent to which fund raising is covered and the context in which fund raising is discussed. Eight undergraduate public relations textbooks were chosen for content analysis from over 40 texts identified by chairmen of public relations sequences at the 176 institutions with chapters of the Public Relations Student Society of America as being used in classrooms. Tables of contents, glossaries, and indices were searched to locate each text's use of 11 key terms related to fund raising. Results indicated that there was only very limited content on fund raising concepts and techniques in textbooks used in undergraduate public relations classes. (Three tables of data are included; 48 references are attached.) (RS)
- Notes:
-
- ERIC Note: Paper presented at the Annual Meeting of the Association for Education in Journalism and Mass Communication (75th, Montreal, Quebec, Canada, August 5-8, 1992).
- May also be available online. Address as at 14/8/18: https://eric.ed.gov/
- Reproduction:
- Microfiche. [Washington D.C.]: ERIC Clearinghouse microfiches : positive.
- Subject:
- Available From:
- ERIC
- Copyright:
-
In Copyright
You may copy under some circumstances, for example you may copy a portion for research or study. Order a copy through Copies Direct to the extent allowed under fair dealing. Contact us for further information about copying.
Copyright status was determined using the following information:
- Material type:
- Literary Dramatic Musical
- Published status:
- Published
- Publication date:
- 1992
Copyright status may not be correct if data in the record is incomplete or inaccurate. Other access conditions may also apply. For more information please see: Copyright in library collections.
Request this item
Request this item to view in the Library’s reading room.
Feedback
Similar items
- Taxation and revenue law / Keith Kendall
- Torts / Sarah Withnall, Greg Walsh, Patrick Rooney
- Heinemann humanities 4 / coordinating authors, Raymond Pask, Richard Smith, Richard Speedy ; contributing authors, Pam Cupper... [et al.]
- Improving the Textbook Selection Process. Fastback 275 [microform] / M. Jean Young and Charles M. Riegeluth
- The Texas Textbook Protestors Define Literature and Education [microform] : An Analysis of Arguments and Approaches / Ellen Last