Idaho Marketing Education Core Curriculum. Career Sustaining Level, Specialist Level, Supervisory Level, Entrepreneurial Level [microform] / Linda Wise Miller and Richard Winn
- Bib ID:
- 5594821
- Format:
- Book and Microform
- Author:
- Miller, Linda Wise
- Online Version:
- https://eric.ed.gov/?id=ED396173
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- Description:
-
- [Washington, D.C.] : Distributed by ERIC Clearinghouse, 1996
- 27 p.
- Summary:
-
This document contains Idaho's marketing education (ME) core curriculum. Presented first are a list of 22 ME strategies that are aligned with the Idaho State Division of Vocational-Technical Education's strategic plan and a chart detailing the career pathways of ME in Idaho (arts and communication, business and management, health services, human resources, industrial and engineering, and natural resources). Discussed next are the nature/scope of and occupational areas of ME, job outlook for ME occupations, skills/knowledge learned in ME, and role of ME in improving marketing in Idaho. The remainder of the document is a list of 327 competencies in the following categories: role of marketing in the economic system; basic marketing elements; basic marketing math; sales transaction and store operation; critical elements of advertising; basic elements of display and sales promotional activities; selling techniques; interpersonal skills; career opportunities and appropriate job-seeking skills; communication skills, merchandising; technology; management and supervision; accounting; business law; and entrepreneurship. Within each category skills are grouped by the following levels: career sustaining; specialist; supervisory; and entrepreneurial. Appended are lists of 21 ME occupations and the education and business representatives involved in developing the core curriculum. (MN)
- Notes:
-
- Teachers.
- Practitioners.
- May also be available online. Address as at 14/8/18: https://eric.ed.gov/
- Reproduction:
- Microfiche. [Washington D.C.]: ERIC Clearinghouse microfiches : positive.
- Subject:
-
- Accounting
- Advertising
- Basic Skills
- Behavioral Objectives
- Business Education
- Career Development
- Competence
- Competency Based Education
- Core Curriculum
- Distributive Education
- Education Work Relationship
- Educational Objectives
- Educational Strategies
- Employment Opportunities
- Entrepreneurship
- Job Search Methods
- Marketing
- Retailing
- Role of Education
- Secondary Education
- Statewide Planning
- Supervisory Training
- Idaho
- Genre/Form:
- Guides, Classroom
- Other authors/contributors:
- Available From:
- ERIC
- Copyright:
-
In Copyright
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Copyright status was determined using the following information:
- Material type:
- Literary, dramatic or musical work
- Published status:
- Published
- Publication date:
- 1996
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