Marketing Education. Alabama Course of Study. Bulletin 1996, No. 19 [microform]
- Bib ID:
- 5599538
- Format:
- Book and Microform
- Author:
- Alabama State Dept. of Education, Montgomery
- Online Version:
- https://eric.ed.gov/?id=ED400431
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- Description:
-
- [S.l.] : Distributed by ERIC Clearinghouse, 1996
- 78 p.
- Summary:
-
This guide, which is intended for classroom teachers, supervisors, and administrators throughout Alabama, contains the minimum required content (core program) for public school instruction in marketing education in grades 7-12. Presented first are the following: introduction examining the mission, purpose, goals, and structure of marketing education; conceptual framework of Alabama's marketing education course of study; discussion of instruction-related elements; and directions for interpreting the minimum required content. The next two sections consist of parallel lists of topics and content standards for marketing education I (a course containing units on safety, leadership, human relations, communications, work ethics, economics, marketing and business fundamentals, technology in marketing, promotion, selling, risk management, product/service planning, distribution, pricing, financing, and career development) and marketing education II (a course with units on many of the same topics covered in marketing I plus units on international trade, entrepreneurship, purchasing, and management). Concluding the guide are recommended course outlines for the following specialized courses: introduction to marketing, fashion marketing, advertising, entrepreneurship, and international marketing. Appended are the following: national curriculum framework; recommended program of studies; modules for raising retail standards; and Alabama's diploma requirements and guidelines for local time requirements and homework. The bibliography lists 19 references. (MN)
- Notes:
-
- ERIC Note: For related documents, see CE 072 785-789.
- Teachers.
- Administrators.
- Practitioners.
- May also be available online. Address as at 14/8/18: https://eric.ed.gov/
- Reproduction:
- Microfiche. [Washington D.C.]: ERIC Clearinghouse microfiches : positive.
- Subject:
-
- Academic Standards
- Behavioral Objectives
- Business Education
- Competency Based Education
- Cooperative Education
- Core Curriculum
- Distributive Education
- Graduation Requirements
- Marketing
- Secondary Education
- State Curriculum Guides
- State Standards
- Student Organizations
- Alabama
- Distribution Education Clubs of America
- Other authors/contributors:
- Alabama State Dept. of Education, Montgomery
- Available From:
- ERIC
- Copyright:
-
In Copyright
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- Reason for copyright status:
- Until 2066 [Created/Published Date + 70 Years]
Copyright status was determined using the following information:
- Material type:
- Literary Dramatic Musical
- Published status:
- Published
- Publication date:
- 1996
Copyright status may not be correct if data in the record is incomplete or inaccurate. Other access conditions may also apply. For more information please see: Copyright in library collections.
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