What Works? [microform] : A Blast from the Past. Project Profiles from the 60s and 70s...Social Marketing, Community Media, Mass Campaigns, Interactive Radio, Gender Equity, Participation, the Media & More
- Bib ID:
- 5683190
- Format:
- Book and Microform
- Author:
- Academy for Educational Development, Washington, DC
- Online Version:
- https://eric.ed.gov/?id=ED455165
Broken link? let us search Trove , the Wayback Machine , or Google for you.
- Description:
-
- [Washington, D.C.] : Distributed by ERIC Clearinghouse, 2001
- 283 p.
- Summary:
-
The Academy for Educational Development (AED) has been in the social marketing, communication, and participation business for some 40 years. This book profiles 82 projects carried out in the 1960s and 1970s in countries around the world. These projects were researched and documented by AED under its Clearinghouse on Development Communication. It is hoped that the book's profiles of extraordinary early experiments with social marketing, mass media, interactive radio, and participation might benefit a new generation of communication professionals. Profiles in the book describe applications to fields as diverse as basic education, child survival, family planning, agriculture, community organizing, and participatory media. The book opens with an easy-to-read index and a table of contents. Synopses of each project follow, providing a description, results, facts of note, references, target audience, objectives, media, donors/sponsors, duration, and contacts. (BT)
- Notes:
-
- Availability: Academy for Educational Development, 1825 Connecticut Avenue, NW, Washington, DC 20009-5721; Tel: 202-884-8000; Fax: 202-884-8400; e-mail: pubsinfo@aed.org; Web site: http://www.aed.org/.
- May also be available online. Address as at 14/8/18: https://eric.ed.gov/
- Reproduction:
- Microfiche. [Washington D.C.]: ERIC Clearinghouse microfiches : positive.
- Subject:
- Other authors/contributors:
- Academy for Educational Development, Washington, DC
- Available From:
- ERIC
- Copyright:
-
In Copyright
You may copy under some circumstances, for example you may copy a portion for research or study. Order a copy through Copies Direct to the extent allowed under fair dealing. Contact us for further information about copying.
- Reason for copyright status:
- Until 2071 [Created/Published Date + 70 Years]
Copyright status was determined using the following information:
- Material type:
- Literary Dramatic Musical
- Published status:
- Published
- Publication date:
- 2001
Copyright status may not be correct if data in the record is incomplete or inaccurate. Other access conditions may also apply. For more information please see: Copyright in library collections.
Request this item
Request this item to view in the Library’s reading room.
Feedback
Similar items
- AED in Africa [microform]
- The Nutrition Message & the Mass Media [microform]
- Beyond the Flipchart. Three Decades of Development Communication [microform]
- Energy Management for Human Service Agencies. Second Edition [microform]
- Social Marketing and the "New" Technology [microform] : Proceedings of a Washington Roundtable (Washington, DC, March 25, 1998)