An introduction to public relations and communication management / Joy Chia and Gae Synnott
- Bib ID:
- 5982944
- Format:
- Book
- Author:
- Chia, Joy
- Edition:
- 2nd ed.
- Description:
-
- South Melbourne, Vic. : Oxford University Press, 2012
- xxi, 434 p. : ports. ; 25 cm.
- ISBN:
-
- 9780195578607
- 0195578600
- Summary:
-
An Introduction to public relations and communication management addresses the theoretical and practical needs of students. With an Australian focus and real-life examples this approach engages students, pointing out ways to extend their knowledge, to gain local and international perspectives, to understand the wider perspectives of the profession and its possibilities.--Publisher description.
- Full contents:
-
- Part one: The rationale for practice.
- 1. Twenty-first century public relations.
- 2. What is shaping public relations practice: challenges and developments.
- 3. Theoretical contexts.
- 4. Public relations ethics.
- 5. Public relations research.
- 6. Focus on Asian public relations stakeholder management.
- Part Two: Public relations operations and practice.
- 7. Working on the outside: public relations practice in the community.
- 8. Communicating on the inside to build supportive workforces.
- 9. Corporate-level public relations: reputations, brands, identities.
- 10. Strategies to proactively manage activity.
- 11. Government relations: information, influence and political success.
- 12. An issues-crisis perspective.
- 13. Engaging with the media.
- 14. Social media and public relations.
- 15. PR directions and beginning a toolkit for your future.
- Index.
- Notes:
-
- Previously published: South Melbourne, Vic. : Oxford University Press, 2009, under the title, An introduction to public relations : from theory to practice / Joy Chia, Gae Synnott [editors].
- Includes bibliographical references and index.
- Subject:
- Other authors/contributors:
- Synnott, Gae
- Also Titled:
- Public relations and communication management.
- Copyright:
-
In Copyright
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Copyright status was determined using the following information:
- Material type:
- Literary Dramatic Musical
- Published status:
- Published
- Publication date:
- 2012
Copyright status may not be correct if data in the record is incomplete or inaccurate. Other access conditions may also apply. For more information please see: Copyright in library collections.
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