- Bib ID:
- 620969
- Format:
- Book
- Author:
- Rix, Peter
- Description:
-
- Roseville, N.S.W., : McGraw-Hill, 2003
- x, 246 p. : ill. ; 30 cm.
- ISBN:
- 007471225X (paperback)
- Summary:
-
"This text presents the fundamental concepts in a contemporary context that encourages the development of 'essential marketing skills'. The three main features of this text are: integrated marketing plan workbook - practical experience in developing a marketing plan ; small business focus - practical marketing strategies available to a small business ; and hands on approach - practical exercises and questions within each chapter for a real-world focus." - back cover
- Notes:
- Includes index.
- Subject:
- Marketing
- Copyright:
-
In Copyright
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Copyright status was determined using the following information:
- Material type:
- Literary Dramatic Musical
- Published status:
- Published
- Publication date:
- 2003
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