- Bib ID:
- 645138
- Format:
- Book
- Author:
- Christopher, Martin
- Edition:
- Rev ed.
- Description:
-
- Oxford : Butterworth-Heinemann, 2002
- xvi, 242 p. : ill. ; 24 cm.
- ISBN:
- 0750648392 (paperback)
- Summary:
-
"Offering a cutting edge vision of relationship marketing, this is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, referral, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the key elements of a successful relationship strategy."--BOOK JACKET.
- Notes:
-
- Previous ed.: 1991.
- Includes bibliographical references and index.
- Subject:
- Relationship marketing
- Other authors/contributors:
-
- Copyright:
-
In Copyright
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Copyright status was determined using the following information:
- Material type:
- Literary Dramatic Musical
- Published status:
- Published
- Publication date:
- 2002
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