- Bib ID:
- 6817649
- Format:
- Book
- Author:
- Howcroft, Russel, author
- Description:
-
- [Melbourne, Victoria] : Penguin Books, 2015
- ©2015
- 1 volume of unnumbered pages : colour illustrations ; 18 cm
- ISBN:
- 9780670078752 (paperback)
- Summary:
-
Whether he's selling beer, health insurance or the army, former adman Russel believes in the power of the idea, and that creativity is needed to make good things happen. Whether it Is about business or everyday life, Russel knows sometimes you simply have go against the tide.
- Notes:
- "Fight for ideas - they're worth it" --Cover.
- Subject:
-
- Also Titled:
- When it is right to be wrong
- Copyright:
-
In Copyright
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Copyright status was determined using the following information:
- Material type:
- Literary Dramatic Musical
- Published status:
- Published
- Publication date:
- 2015
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