Strategic communication : new agendas in communication / edited by Anthony Dudo and LeeAnn Kahlor
- Bib ID:
- 7245835
- Format:
- Book
- Online Access:
- http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1271641
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- Description:
-
- New York, NY : Routledge, 2017
- ©2017
- 1 online resource ( xii, 191 pages) :
- ISBN:
-
- 9781315644943 (electronic book)
- 1315644940 (electronic book)
- 9781317290520 (electronic book)
- 1317290526 (electronic book)
- 9781317290537
- 1317290534
- Invalid ISBN:
-
- 9781138184787 (hardcover)
- 9781138184794
- Series:
- New agendas in communication.
- Full contents:
-
- 1. A story about stories in strategic communication / Michael Dahlstrom
- 2. Strategic storytelling : narrative messaging in entertainment and emergent media / Heather L. LaMarre
- 3. The promise of participatry media : identifying the potential roles of influential content generators in prosocial strategic communication / Kajsa E. Dalrymple and Rachel Young
- 4. The social nature of online media and its effects on behaviors and attitudes / Ashley A. Anderson
- 5. How we talk and why it matters / Myiah Hutchens
- 6. Strategic communication and U.S. national security affairs : critical-cultural and rhetorical perspectives / Hamilton Bean
- 7.Marketer-consumer language cooperation in strategic communication / Ann Kronrod
- 8. How marketing communications influence the formation of food habits prior to adulthood / Anna McAlister
- 9. Social media and crisis communication : explicating the social-mediated crisis communication model / Lucinda Austin and Yan Jin.
- Notes:
-
- "College of Communication, The University of Texas at Austin." -- book cover.
- Includes bibliographical references and index.
- Description based on online resource; title from digital title page (viewed on July 26, 2016).
- Reproduction:
- Electronic reproduction. Ipswich, MA Available via World Wide Web.
- Subject:
- Communication
- Other authors/contributors:
- Copyright:
-
In Copyright
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Copyright status was determined using the following information:
- Material type:
- Literary Dramatic Musical
- Published status:
- Published
- Publication date:
- 2017
Copyright status may not be correct if data in the record is incomplete or inaccurate. Other access conditions may also apply. For more information please see: Copyright in library collections.