Flip / Peter Sheahan
- Bib ID:
- 7289014
- Format:
- Book
- Author:
- Sheahan, Peter, author
- Online Access:
- National edeposit: Onsite at National Library of Australia
- Related Online Resources:
- Thumbnail
- Access Conditions:
- National edeposit: Available onsite until 01 January 9999 at national, state and territory libraries
- Description:
-
- Sydney, New South Wales : Penguin Random House Australia, 2010
- ©2010
- 1 online resource (336 pages).
- ISBN:
-
- 1864714522
- 9781864714524
- Summary:
-
How counter-intuitive thinking is changing everything - from branding and strategy to technology and talent Peter Sheahan is perhaps the most original Australian business guru to gain prominence for a generation. Peter has built a superb reputation as a consultant to major Australian and international organisations, from Gloria Jean's and Borders to Fairfax, PWC, L'Oreal, the ADF and Westpac. In FLIP he reveals what the superstars of modern business have in common: an ability to 'flip' - to think counter-intuitively and then act boldly, with no regard for 'business as usual' conventions. The only rule is that there are no rules. Those who take these lessons on board will be well placed to join other 'flipstars' such as Richard Branson, Google, Toyota, Rupert Murdoch and Apple. Stick to what you learned in business school at your peril ...
- Notes:
-
- Imprint: RHA eBooks Adult.
- Audience: Specialised.
- Subject:
- Copyright:
-
In Copyright
You may copy under some circumstances, for example you may copy a portion for research or study. Order a copy through Copies Direct to the extent allowed under fair dealing. Contact us for further information about copying.
- Reason for copyright status:
- Unable to determine date of publication or creation
Copyright status was determined using the following information:
- Material type:
- Literary Dramatic Musical
- Published status:
- Unpublished
Copyright status may not be correct if data in the record is incomplete or inaccurate. Other access conditions may also apply. For more information please see: Copyright in library collections.
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