Citrus fruit is nature's way to keep you fit for work and play!
- Bib ID:
- 7790045
- Format:
- Picture
- Online Version:
- National Library of Australia digitised item. PIC Poster Drawer 322 copy
- Printer:
- Melb. J.E. Hackett, Print.
- Description:
-
- [Melbourne] : H.C. Studios, [1924?]
- 1 poster : colour ; 102 x 64 cm
- Series:
- Victorian Railways poster ; no. 48
- Summary:
-
A poster promoting sale of citrus fruits with the image of a giant orange and two lemons, around which tiny people are playing at a wide variety of recreational activities, including football, skiing, tennis, golf, swimming, flying a kite, and reading under the shade of the orange. The main text appears in green capitals in the lower portion of the poster ...
- Biography/History:
-
Sir Harold Winthrop Clapp, Chairman of the Victorian Railway Commissioners from 1920 to 1939, was responsible for significantly improving and expanding the Victorian Railways network, which he linked to other industries through his first "Eat More Fruit" campaign. He reasoned that, "If the demand for fruit can be stimulated, more will be required, consequently more will be grown, and so more transportation will be demanded." Clapp promoted the railways with his own design studio (H.C. Studios), creating posters to encourage consumer demand, as indicated in this poster for fruit. "From 1 July 1923 he took over the whole railway advertising business, previously leased to a private company. He produced pamphlets and posters, and by 1924 had begun in earnest his famous campaign of slogans, which included such watchwords as 'Citrus fruit is nature's way To keep you fit for work and play.'" (Patsy Adam-Smith, 'Clapp, Sir Harold Winthrop (1875-1952)', Australian Dictionary of Biography, http://adb.anu.edu.au/biography/clapp-sir-harold-winthrop-5657/text9549, viewed July 2018, and Consumer Australia: Historical Perspectives, edited by, Robert Crawford, Judith Smart and Kim Humphery, 2010, page 29.
- Notes:
-
- Caption title.
- Text continues "H.C. Studios. J.E. Hackett, Print., Melb. Victorian Railways Poster no. 48."
- National Library of Australia's copy is linen backed, repaired minor tears to edges, slight stains.
- PIC Poster Drawer 322 copy Also available online https://nla.gov.au/nla.obj-2633843864
- Subject:
- Other authors/contributors:
- Terms of Use:
- Copyright restrictions may apply.
- Copyright:
-
Out of Copyright
You may copy or order a copy through Copies Direct or use the online copy for research or study; for other uses Contact us for further information about copying.
- Reason for copyright status:
- Since 1994 [Created/Published Date + 70 Years]
Copyright status was determined using the following information:
- Material type:
- Artistic
- Published status:
- Published
- Publication date:
- 1924
Copyright status may not be correct if data in the record is incomplete or inaccurate. Other access conditions may also apply. For more information please see: Copyright in library collections.
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