Thinking beyond technology : creating new value in business / Joseph DiVanna
- Bib ID:
- 801144
- Format:
- Book
- Author:
- DiVanna, Joseph A
- Online Version:
- Table of contents
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- Publisher description
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- Contributor biographical information
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- Publisher description
- Description:
-
- Basingstoke : Palgrave Macmillan, 2003
- xiii, 226 p. : ill. ; 24 cm.
- ISBN:
- 1403902550
- Summary:
-
"Using the metaphorical richness of history as a framework for comparison, this book explores the parallel between the value proposition of new technologies, such as the Internet, and the birth of social change in late medieval Europe. In doing so, it reveals the synergistic role that technology has played in the development of modern business. The reader is invited to consider the effects of technology on corporate bureaucracies and organizational behaviour, and the cultural ramifications of technology as society adapts it into the mainstream of everyday life." "Presenting technological innovation as a continuous process, Joseph DiVanna argues that its influence on social technological adoption, globalization, disintermediation and the subsequent impact on brands, products and strategies is not the product of late twentieth-century technological advancement, but a natural evolution of technology. This book demonstrates that although the definition of value changes, the role of technology continues to fit a timeless equation of adding value in facilitating commerce."--BOOK JACKET.
- Full contents:
-
- Machine derived contents note: Introduction I
- Chapter I Technology Evolution, Invention and Transformation 4
- 1.1 Technology Invention from Medieval Agriculture to
- Computer Chip 15
- 1.2 Technology Acceptance and the Establishment of
- the Technoclass 31
- 1.3 Migration from Mainframe to Personal Computer 38
- 1.4 The Intent ofTechnology 45
- 1.5 Contemporary Technology Transformation 52
- 1.6 Technology's Global Challenge 57
- Chapter 2 The Timeless Behaviours of Corporate Bureaucracies 65
- 2.1 The Lost Art of Project Management 70
- 2.2 Technology and the Control of Information 78
- 2.3 Modern People and Dated Skills 81
- 2.4 Business Processes:The New Medieval Guilds 87
- 2.5 The Golden Age of Software 95
- 2.6 The Labour Shortages from the Black Death to High-tech Skills 103
- 2.7 Bloodletting the Bad Humours and Corporate Downsizing 109
- 2.8 Machiavelli and the Sport of Mergers and Acquisitions 113
- 2.9 Computer Viruses and The Black Plague 116
- Chapter 3 Disintermediation 118
- 3.1 Microsoft, the New Medici Merchants 123
- 3.2 The Internet and the New Revolution of Communications 130
- 3.3 Changing the Boundaries of Geography-free Business 136
- 3.4 Collaboration and the New Global Marketplace 139
- 3.5 Business Taxation and the Role of Governments 142
- Chapter 4 Customer Interaction 147
- 4.1 A Sense of Presence 148
- 4.2 Three Kinds of Product 153
- 4.3 Three Levels of Customer Engagement 157
- 4.4 The English Channel and Demographics 164
- 4.5 King Richard II and Branding Strategies 167
- Chapter 5 The Digitally Connected Renaissance 173
- 5.1 Medieval Social Change and the Digital Renaissance 174
- 5.2 Medieval Communities and Their Digital Counterparts 176
- 5.3 Corporate Castles, the Bastions of eCommerce 179
- 5.4 Parental Priories and the Quest for Values 181
- 5.5 ExtranetTrading Partner Enclaves 187
- 5.6 The New Structure of Business 19 1
- Conclusion Technology's Impact on Global Business 205.
- Notes:
- Includes bibliographical references and index.
- Subject:
- Copyright:
-
In Copyright
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- Material type:
- Literary, dramatic or musical work
- Published status:
- Published
- Publication date:
- 2003
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