Marketing Services [microform] : Insurance. Marketing and Distributive Education Curriculum Guide / Roger L. Luft and Others
- Bib ID:
- 5414336
- Format:
- Book and Microform
- Author:
- Luft, Roger L
- Description:
-
- [Washington, D.C.] : Distributed by ERIC Clearinghouse, 1982
- 359 p.
- Summary:
-
This guide is designed to provide the curriculum coordinator with a basis for planning a comprehensive program in the field of marketing as well as to provide marketing and distributive education teacher/coordinators with maximum flexibility in planning an insurance marketing curriculum. The guide was constructed by identifying the competencies needed by insurance sales persons and validating them through interviews with personnel in insurance firms and associations in Illinois. Validated competencies were organized in 10 instructional clusters and an objective written for each cluster to facilitate the organization in instruction for the teacher/coordinator. The clusters are the following: advertising, communications, human relations, management, marketing/economics, mathematics, merchandising, operations, product/service technology, and selling. Each of the competency clusters contains suggested learning activities and references. Other components of this competency-based curriculum guide include an introduction to insurance, information on careers in insurance, a competency curriculum planning grid, blank sample competency worksheets, and a bibliography. (KC)
- Notes:
-
- Sponsoring Agency: Illinois State Board of Education, Springfield. Dept. of Adult, Vocational and Technical Education.
- ERIC Note: For related documents see CE 032 864, ED 156 857-861, ED 174 822-823, ED 186 726-727, ED 189 382, and ED 204 510-512.
- May also be available online. Address as at 14/8/18: https://eric.ed.gov/
- Reproduction:
- Microfiche. [Washington D.C.]: ERIC Clearinghouse microfiches : positive.
- Subject:
-
- Advertising
- Behavioral Objectives
- Business Administration
- Communication (Thought Transfer)
- Competence
- Competency Based Education
- Curriculum
- Curriculum Guides
- Distributive Education
- Economics
- Educational Resources
- Human Relations
- Insurance
- Insurance Occupations
- Learning Activities
- Marketing
- Mathematics
- Merchandise Information
- Merchandising
- Occupational Information
- Postsecondary Education
- Sales Occupations
- Salesmanship
- Secondary Education
- Units of Study
- Vocational Education
- Other authors/contributors:
- Southern Illinois Univ., Carbondale. Dept. of Vocational Education Studies
- Available From:
- ERIC
- Copyright:
-
In Copyright
You may copy under some circumstances, for example you may copy a portion for research or study. Order a copy through Copies Direct to the extent allowed under fair dealing. Contact us for further information about copying.
Copyright status was determined using the following information:
- Material type:
- Literary Dramatic Musical
- Published status:
- Published
- Publication date:
- 1982
Copyright status may not be correct if data in the record is incomplete or inaccurate. Other access conditions may also apply. For more information please see: Copyright in library collections.
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