The culture of success : building a sustained competitive advantage by living your corporate beliefs / John Zimmerman, Sr. with Benjamin B. Tregoe
- Bib ID:
- 1580701
- Format:
- Book
- Author:
- Zimmerman, John, 1929-
- Description:
-
- New York : McGraw-Hill, c1997
- viii, 238 pages : illustrations ; 24 cm.
- ISBN:
- 0070730083 (alkaline paper)
- Summary:
-
The Culture of Success gives you the process, the tools, and the inspiration to examine and vitalize your corporate beliefs so that they guide the decisions and behavior of every employee to produce sustained success. You will learn how to formulate and profitably harness the power of ethic beliefs - the standards of conduct and moral judgment that drive decisions about how we will relate to each other and, therefore, guide the work of the organization; and of merit beliefs - the guiding principles that drive decisions about the kind of business to be in as well as level of quality, market or technical position, size, empowerment. Woven together into a seamless set of basic beliefs, ethic beliefs and merit beliefs can infuse your entire organization with a success-generating paradigm - a powerful force for growth and positive change.
To illustrate their points, the authors draw lessons from real-world case studies. The negative business impact of missteps or breakdowns in basic beliefs is examined. Inspiring examples of companies that thrive by infusing their beliefs and values into their work-a-day fabric are provided.
- Full contents:
-
- Ch. 1. The Need to Believe in Beliefs
- Ch. 2. The Power of Beliefs
- Ch. 3. Where They Come from and How They Are Worded
- Ch. 4. Getting Out the Message
- Ch. 5. Making Sure It All Works
- Ch. 6. Recognition - Key to Motivation
- Ch. 7. Keep Improving and Stay in Tune with the Times
- Ch. 8. The American Automobile Association
- Ch. 9. Harley-Davidson, Inc
- Ch. 10. Barnett Banks, Inc
- Ch. 11. The J. M. Smucker Company
- Ch. 12. Pitfalls along the Way
- Ch. 13. Challenges Ahead
- App. A. Basic Beliefs Survey.
- Notes:
- Includes bibliographical references (p. 225-231) and index.
- Subject:
- Other authors/contributors:
- Tregoe, Benjamin B
- Copyright:
-
In Copyright
You may copy under some circumstances, for example you may copy a portion for research or study. Order a copy through Copies Direct to the extent allowed under fair dealing. Contact us for further information about copying.
Copyright status was determined using the following information:
- Material type:
- Literary Dramatic Musical
- Published status:
- Published
- Publication date:
- 1997
Copyright status may not be correct if data in the record is incomplete or inaccurate. Other access conditions may also apply. For more information please see: Copyright in library collections.
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