Ya tai di qu zui cheng gong de guang gao ce lue = How Asia Advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them / Jimu Aiqixun (Jim Aitchison) zhu ; Lu Jia yi
亚太地区最成功的广告策略 = How Asia Advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them / 吉姆 艾奇逊(Jim Aitchison)著 ; 闾佳译

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