Mass Communication [microform] : Abstracts of Doctoral Dissertations Published in "Dissertation Abstracts International," January through June 1979 (Vol. 39 Nos. 7 through 12)
- Bib ID:
- 5372158
- Format:
- Book and Microform
- Author:
- ERIC Clearinghouse on Reading and Communication Skills, Urbana, IL
- Online Version:
- https://eric.ed.gov/?id=ED176351
Broken link? let us search Trove , the Wayback Machine , or Google for you.
- Description:
-
- [Washington, D.C.] : Distributed by ERIC Clearinghouse, 1979
- 18 p.
- Summary:
-
This collection of abstracts is part of a continuing series providing information on recent doctoral dissertations. The 29 titles deal with a variety of topics, including the following: the mythology underlying television advertising; the ethnicity of television commercials; the impact of television food commercials on young children; comparative media effectiveness in an evangelistic campaign; media policies in 16 Asian countries; media use and preference of the elderly television viewer; the relationship between television viewing, achievement, IQ, and creativity; the transfer of psycholinguistic principles to the study of screen media; adolescent involvement with television characters; the development of radio and television in Denmark; analysis of subscriber reaction to cable television public access programing in New York City; application of cognitive style as a predictor of recall, information salience, and attitudes toward television commercials; discriminatory television advertising; children's impressions of television characters; public radio in Colorado; the influence of television on children's conceptions about occupations, on their reading readiness and potential literacy, and on their aggressive behavior and socialization; broadcast sales training in higher education; and the history and development of cable television in Baltimore County, Maryland. (MKM)
- Notes:
-
- Educational level discussed: Elementary Secondary Education.
- May also be available online. Address as at 14/8/18: https://eric.ed.gov/
- Reproduction:
- Microfiche. [Washington D.C.]: ERIC Clearinghouse microfiches : positive.
- Subject:
-
- Abstracts
- Adolescents
- Advertising
- Annotated Bibliographies
- Behavior
- Broadcast Industry
- Cable Television
- Childhood Attitudes
- Children
- Childrens Television
- Doctoral Dissertations
- Elementary Secondary Education
- Foreign Countries
- Media Research
- Mythology
- Programing (Broadcast)
- Radio
- Social Discrimination
- Television
- Television Commercials
- Television Research
- Television Viewing
- Other authors/contributors:
- ERIC Clearinghouse on Urban Education
- Available From:
- ERIC
- Copyright:
-
In Copyright
You may copy under some circumstances, for example you may copy a portion for research or study. Order a copy through Copies Direct to the extent allowed under fair dealing. Contact us for further information about copying.
- Reason for copyright status:
- Until 2049 [Created/Published Date + 70 Years]
Copyright status was determined using the following information:
- Material type:
- Literary Dramatic Musical
- Published status:
- Published
- Publication date:
- 1979
Copyright status may not be correct if data in the record is incomplete or inaccurate. Other access conditions may also apply. For more information please see: Copyright in library collections.
Request this item
Request this item to view in the Library’s reading room.
Feedback
Similar items
- Mass Communication [microform] : Abstracts of Doctoral Dissertations Published in "Dissertation Abstracts International," January through June 1980 (Vol. 40 Nos. 7 through 12)
- Mass Communication [microform] : Abstracts of Doctoral Dissertations Published in "Dissertation Abstracts International," July through December 1984 (Vol. 45 Nos. 1 through 6)
- Mass Communication [microform] : Abstracts of Doctoral Dissertations Published in "Dissertation Abstracts International," July through December 1983 (Vol. 44 Nos. 1 through 6)
- Eye of Britain : an illustrated survey of British television and of the Olympic Games, London, 1948 which were seen through its cameras
- Colloquium on Television Automation : today's technology, tomorrow's opportunities, on Thursday, 9 November, 1989 / organised by Professional Group E14 (Television, Radio and Data Broadcasting)