Marketing Handbook for Independent Schools [microform]
- Bib ID:
- 5487981
- Format:
- Book and Microform
- Author:
- Boarding Schools, Boston, MA
- Description:
-
- [Washington, D.C.] : Distributed by ERIC Clearinghouse, 1985
- 66 p.
- Summary:
-
This publication is a resource to help independent schools attract more familites to their institutions and to increase the voluntary support by the larger community surrounding the school. The first chapter attempts to dispel misconceptions, define pertinent marketing terms, and relate their importance to independent schools. The rest of the book outlines specifically how a school can obtain favorable exposure and gives examples of successful outreach programs already employed at independent schools across the country. Chapter 2 focuses on publicity and advertising as marketing tools, with sections on print publicity, radio and television, and advertising concepts. Chapter 3 focuses on publications as marketing tools, with sections on the development of a logo, first impressions, use of photographs, recruitment publications, and audiovisual presentations. A variety of illustrative samples, worksheets, and resources are appended, including school maps, questionnaires, various sample communications, a press kit, fact sheets, and a publications budget worksheet. (TE)
- Notes:
-
- Availability: Publication Sales, Boarding Schools, 18 Tremont Street, Boston, MA 02108 ($13.50; quantity discounts).
- ERIC Note: Boarding Schools is cosponsored by the National Association of Independent Schools and the Secondary School Admission Test Board.
- Practitioners.
- May also be available online. Address as at 14/8/18: https://eric.ed.gov/
- Reproduction:
- Microfiche. [Washington D.C.]: ERIC Clearinghouse microfiches : positive.
- Subject:
- Other authors/contributors:
- Boarding Schools, Boston, MA
- Available From:
- ERIC
- Copyright:
-
In Copyright
You may copy under some circumstances, for example you may copy a portion for research or study. Order a copy through Copies Direct to the extent allowed under fair dealing. Contact us for further information about copying.
- Reason for copyright status:
- Until 2055 [Created/Published Date + 70 Years]
Copyright status was determined using the following information:
- Material type:
- Literary Dramatic Musical
- Published status:
- Published
- Publication date:
- 1985
Copyright status may not be correct if data in the record is incomplete or inaccurate. Other access conditions may also apply. For more information please see: Copyright in library collections.
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