The New Marketing Handbook for Independent Schools [microform]
- Bib ID:
- 5506542
- Format:
- Book and Microform
- Author:
- Boarding Schools, Boston, MA
- Description:
-
- [Washington, D.C.] : Distributed by ERIC Clearinghouse, 1987
- 76 p.
- Summary:
-
Planning coherent, relevant marketing strategies is crucial to the survival of independent education in the United States. This handbook was created for independent school marketers; principals; and development, publications, public relations, and admissions directors. It offers checklists, sidebars, callouts, and summaries that focus on increasing enrollments without sacrificing educational quality. Chapter 1 describes marketing principles for boarding schools. Chapter 2 discusses boarding school enrollment management, survey research, data analysis, and school selection factors. Chapter 3 discusses image making on campus as a marketing strategy. Chapter 4 analyzes collaborative school marketing. Chapter 5 deals with two tools of promotion: (1) publications and printed matter, and (2) audiovisual marketing. Chapter 6 reviews advertising as part of a marketing program. Chapter 7 considers the role of publicity in marketing boarding schools. Chapter 8 is a case study of one school's approach to designing a marketing program. A marketing consultants' resource list is also offered. (JAM)
- Notes:
-
- ERIC Note: Photographs and charts with gray background will not reproduce clearly.
- May also be available online. Address as at 14/8/18: https://eric.ed.gov/
- Reproduction:
- Microfiche. [Washington D.C.]: ERIC Clearinghouse microfiches : positive.
- Subject:
- Other authors/contributors:
- Boarding Schools, Boston, MA
- Available From:
- ERIC
- Copyright:
-
In Copyright
You may copy under some circumstances, for example you may copy a portion for research or study. Order a copy through Copies Direct to the extent allowed under fair dealing. Contact us for further information about copying.
- Reason for copyright status:
- Until 2057 [Created/Published Date + 70 Years]
Copyright status was determined using the following information:
- Material type:
- Literary Dramatic Musical
- Published status:
- Published
- Publication date:
- 1987
Copyright status may not be correct if data in the record is incomplete or inaccurate. Other access conditions may also apply. For more information please see: Copyright in library collections.
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