A comparison of the pictorial, print, and aural media on connotative meaning. final report [microform] / James A. anderson
- Bib ID:
- 5188608
- Format:
- Book and Microform
- Author:
- Anderson, James A
- Online Version:
- https://eric.ed.gov/?id=ED015668
Broken link? let us search Trove , the Wayback Machine , or Google for you.
- Description:
-
- [Washington, D.C.] : Distributed by ERIC Clearinghouse, 1967
- 76 p.
- Summary:
-
This experiment sought to determine whether consistent dimensions of judgmental behavior concerning statements presented in a given medium would be identified with different measuring instruments, and whether the dimensions could be reliably reproduced in the different media. 768 subjects responded to 1 of 4 concepts presented through either the pictorial, written, or spoken medium on 50 semantic differential (s.d.) scales. Each of 35 S.d. Scales, which were loaded on 4 visual medium factors, was used to develop a comparison test of likert type (lt) scales. Then 4 groups, totaling 253 subjects, each evaluated 3 statements from a different medium and a different concept. To determine whether the sd results could be replicated without a paper and pencil test, a semantic space analyzer (ssa) was developed. It presented the sd scales on slides, and 87 subjects responded on a potentiometer. Analysis of variance and correlational analysis of mean scores on the 3 tests showed that the correlations were highly significant. Factor analysis of the sd, lt, and ssa scales yielded 2 major factors which appeared consistently with different media and different tests. Thus, the factors were indeed measuring similar judgmental behavior in the 3 media for messages equated in content and difficulty. (lh)
- Notes:
- May also be available online. Address as at 14/8/18: https://eric.ed.gov/
- Reproduction:
- Microfiche. [Washington D.C.]: ERIC Clearinghouse microfiches : positive.
- Subject:
- Other authors/contributors:
- Wisconsin State Univ., Oshkosh
- Available From:
- ERIC
- Copyright:
-
In Copyright
You may copy under some circumstances, for example you may copy a portion for research or study. Order a copy through Copies Direct to the extent allowed under fair dealing. Contact us for further information about copying.
Copyright status was determined using the following information:
- Material type:
- Literary Dramatic Musical
- Published status:
- Published
- Publication date:
- 1967
Copyright status may not be correct if data in the record is incomplete or inaccurate. Other access conditions may also apply. For more information please see: Copyright in library collections.
Request this item
Request this item to view in the Library’s reading room.
Feedback
Similar items
- Aversive stimulation; [papers] Edited by Marshall R. Jones
- Visual Concept Attainment as Affected by Stimulus Complexity and Selected Communicator Strategies [microform] / Paul A. Scholl
- Picture-Word Differences in Discrimination Learning [microform] : II. A Preliminary Investigation of Picture Prefamiliarization / Thomas M. DeRose and Others
- An "Infant Control" Procedure for Studying Infant Visual Fixations [microform] / Frances Degen Horowitz and Others
- Imagery-Eliciting Strategies and Meaningful Learning. Working Paper No. 1 [microform] / Kathryn A. Lutz